YUV - Campaign

Creative - Production - Photography

YUV is going to revolutionise the hair industry. A cutting-edge colour dispensing system that gives hairdressers unlimited creativity, all whilst cutting down on waste does sound too good to be true, but after working alongside the fantastic YUV team, we did come to realise big dreams can become reality. Working with a team with such a grand vision made this project amazing to be part of, as we had the fantastic task of creating all of their launch photographic and video content. We worked closely with them to define the art direction and production approach, which would give them all they needed to launch off the back of a three-day shoot. A massive team effort, some amazing models and some outstanding hair colour meant YUV could hit the ground running and sit confidently among the industry giants.

Hair: Zoey Olechnowicz | Hair styling: Angelo Vallillo | Producer / Creative : Danny Mendoza-Hall | Strategy / Creative / Marketing: Rachel Lee | Studio Photography: Ben Ottewell | Lifestyle photography: Danny Mendoza-Hall | Director : Danny Mendoza-Hall & Irene Calvo | DOP: Aurelia Bergs | Makeup: Anna Wild | Styling: Kiera Liberati | Lighting & Assistants: Russel Higton & Joshua Hippolyte | Set & PA: Rita Conry | Models: Astride, Francesca, Lauren, Max, Megan, Melissa, Norbu & Sophia |