Pearl Drops

Social Content

Pearl Drops wanted a brand new style and feel to their 2016/17 social campaign. So I worked with their social team to give them just that. We took guidance from their consumers likes, follows and shares so we can understand the type of content they love to see. From this we moved Pearl Drops away from high end, serious studio photography, to natural, fun poses to make Pearl Drops’ social media relevant, sharable and likeable. We want to inspire the consumers to use Pearl Drops and have then have confidence to become the inspiration for others.

Photography - Art Direction - Retouching: DMH