Stérimar - Natures apology

Print - Digital - Film - Photography

Nature came up with all this crap, allergens that ruin summer, viruses that ruin winter – we thought, well, nature’s not that bad – nature doesn’t want you to run around with a bunged-up nose. Stérimar – a nasal-cleansing spray, made of 100% natural sea water – is the apology nature gave for leaving noses running year-round. An idea simple enough to work across print, digital, as well as in-store and in pharmacies too – the final important consideration was that the creative looked distinct within a category that, for consumers considering something different, would include medicated allergy relief solutions as well as anything you might sip for a cold. Given Stérimar is a solution found in nature – we photographed the product as if it were ‘found’ in nature. A bit of a visual pun – if puns are your thing.  It was another simple way of extolling the product’s natural qualities whilst playing with the visual themes of the category – shot, of course, using only natural sunlight and reflectors. This project was interesting to us as a team, particularly, because as well as devising the campaign creative we were able to shoot the campaign too – using my experience working as a photographer – we packed up the kit and headed, naturally, as you’d expect, to Cape Town for a summer’s week of perfect natural light. A tough job, but somebody had to do it.

With creative partner Max Wilson . Art Direction & Copywriting - Concept & Development: DMH & Max . Creative Direction: Howard Fretton . Photography: DMH . Retouching: Pics

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