Pearl Drops - Smile Day

Social content - Film

Impressions: 3,019,665 - Engagements: 320,957 - Average engagement rate - 10.6% - Achieved more than double forecasted impressions & engagements

For world smile day we wanted to give our followers a chance to win some prizes and show some real smiles. To run alongside the social activity for the ‘This is Real’ campaign we went out armed with lovely gifts to spread joy amongst the unsuspecting public. We captured the moments the real smiles happened and shred those moments across social media with chances to win the prizes making the person in the video so happy. Yet again we made sure the film was shot in the correct format to make it effective across the social channels and everyone was happy with the results. 

Creative & Art direction: DMH . Direction: Irene Calvo & Dan Bernstein . Editing & Grade: Irene Calvo & DMH