Arm & Hammer

Social Content - Illustration - Animation - Website

This is an overview of the social media campaign that ran alongside the TVC – we built a Tumblr that was used a hub for gifs and images. Building the micro-site on Tumblr meant the content could exist in a community outside of the site, but also that Arm & Hammer fans could share with us their own 'exceptional experience' images and videos. As part of a strategy to promote the Tumblr, and to get the ball rolling in terms of content to fill the site, we partnered with GIPHY to commission gifs from key influencer-artists on Tumblr. We also had great fun making some of our own. The ones I made are displayed above.

With creative partner Max Wilson . Concept and Development / Art Direction & Copywriting /  Illustration / Animation - DMH & Max

Additional animation and Illustration - Giphy artists . Web Build - Media Therapy