Creative, Director, Photographer & Producer
Acqua D’ell Elba
Creative - Photography - Direction
Few perfumes genuinely have a story to tell in the way Acqua dell'Elba does. Their scents capture the essence of the island of Elba. Our creative challenge was to complement this alchemy. I set off to Elba to capture the essence of the island with photography and film. It is, of course, an arduous task touring this idyllic Tuscan archipelago, but somebody had to do it.
The work we make for Acqua dell'Elba is used across the brand by ourselves and other agencies in different markets. Fondness and I worked closely with the USA brand team. We've had great success driving sales via social media in this new market for the brand. The campaign images shot for 2022 will go out in-store and in the Italian press in publications such as Elle, Grazia & Vanity Fair.
Produced in collaboration with the Acqua dell’Elba team and Fondness
Photography: Danny Mendoza-Hall | Film: Linda Lauretta